Froo
Polish standards, European reach. See how we’re supporting the Żabka Group’s expansion in Romania under the FRoo brand.
Bringing the success of the convenience format to a new market requires more than just good products—it requires consistency and a seamless shopping experience.
For the FRoo brand, we provided lighting solutions that ensure customers in Bucharest feel the same comfort and modernity as they do in Warsaw:
- Our own local warehouse in Romania ensures 100% on-time delivery and zero delays in store openings.
- Komo 2.0 and Chill fixtures ensure a consistent look in every location.
- We adapted the Polish lighting manual to Romanian standards, building brand recognition from day one.
Modern, inviting interiors that effectively support sales and build trust in the new brand on the Romanian market.
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Products used
Objective
The main goal of the project was to implement proven Żabka lighting standards in FRoo stores, ensuring that the Romanian locations maintained visual and brand consistency with Polish stores. Additionally, the project was to ensure optimal product presentation and customer comfort while shopping.
Completed Tasks
- Development of a comprehensive lighting project compliant with Żabka standards.
- On-time delivery of lighting fixtures in Romania, which required the establishment of a local warehouse and logistical support for efficient implementation.
- Installation of lighting fixtures in FRoo stores in accordance with the new lighting concept, ensuring a uniform appearance and functionality of the space.
- Ensuring visual consistency with Polish Żabka stores, ensuring
Results
Thanks to the project, FRoo has created modern, user-friendly, and visually consistent stores that fully meet Żabka’s standards in Poland. The project improved product display, facilitated customer navigation, and strengthened brand recognition in the Romanian market. The creation of a local warehouse ensured efficient logistics and timely delivery of subsequent lighting fixtures.
komo