Briju
BRIJU is a family jewelry company founded in 1920.
It is one of the most recognizable jewelry store chains in Poland, offering premium gold and diamond jewelry.
The brand’s stores are located in key shopping centers, where the aesthetics of the displays and the quality of the lighting have a direct impact on customers’ purchasing decisions.
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Goal
- Replacing outdated metal halide fixtures with modern LED fixtures
- Unifying lighting standards across the chain’s stores, ensuring a consistent visual effect and user comfort
- Improving the quality of jewelry display in lower display cases
Completed Tasks
- Design and production of dedicated LED fixtures adapted to jewelry displays.
- Removal and installation of outdated metal halide fixtures from lower display cases.
- Delivery and installation of new LED fixtures in the chain’s stores.
- Unifying lighting standards across the chain, ensuring a consistent appearance and visual comfort.
- Optimizing lighting parameters to maximize the brilliance and detail of jewelry.
Result
- A significant improvement in jewelry display in lower display cases – products better showcase their details, brilliance, and colors.
- Consistent lighting standards across all chain stores, strengthening the premium brand image.
- Lower energy consumption thanks to the use of modern LED fixtures.
- A durable and easy-to-maintain solution that ensures comfort of use and a long-lasting visual impact.
- Greater customer engagement thanks to a more attractive, more expressive product display.